A key to every successful investment management firm is the ability to attract and retain capital. And that key begins with a story. Kathleen Muir, founder and CEO of the Muir Network brings her twenty plus years of experience in the alternatives industry to help managers develop and communicate their story or their brand.
In this episode, Kathleen talks about lessons learned from her experience as both an in-house branding and marketing specialist as well as a trusted outside adviser. She explains the importance of developing a narrative that cuts through all the data, images and content, and helps form a personal connection with investors. She also provides advice on strategic steps for developing a strong brand and some of the pitfalls to avoid.
To learn more about Kathleen and her consultancy, please visit the Muir Network website.
Thanks also to our sponsor, DiligenceVault, creators of the first two-sided digital ecosystem for asset managers and allocators.