Here are some key quotes from my podcast with Leslie Picker, reporter with CNBC, discussing television and digital media coverage of the asset management business:

“While the allure of TV was always there, I wanted to kind of hone my craft as a print journalist and focus on the reporting and the content and all of those things that old school journalists will tell you are important.”

“Regardless of what type of platform you’re providing your journalism on, the journalism still speaks for itself, the audience still appreciates good journalism, good reporting.”

“I remember being in the newsroom when Bear Stearns went under and I saw everyone kind of screaming, jumping up from their desks and saying, ‘I’ve never seen anything like this.’ I, of course, was thinking ‘Well, I’ve never seen anything like this either.’ But that was for a different reason, because my career was [just starting] in business journalism.”

“Maybe the types of stories that I would write for print versus TV would be different. But the actual sourcing of the story is I find to be the same,”

“Sometimes it helps to have complimentary stories on digital and television where you can explain all those nitty gritty details in print, and then also have that kind of show-and-tell that you’ve got from television.”

“Ideally, as a journalist, you want to be breaking [stories] as much as possible, you want to be providing value-add to everyone.”

“I feel best about my work when I am breaking news, or when I’m doing what they call intellectual scoops where it’s not necessarily this company is merging with this company kind of scoop, but something that really helps explain maybe a new trend or a new topic.”

“Regardless of whether you’re a [print] reporter or a TV reporter, it’s kind of 24 hours for everyone, because everyone is on Twitter. Everyone has a website. Everyone’s a digital journalist right now.”

“I have colleagues who have been doing TV a lot longer than I have, I turned to them all the time for their expertise on certain things. I’ll say, ‘Hey, I’m going out into the field to do this, how would you set this up? How would you do that?’ And they just have a different kind of expertise about the medium and storytelling to that medium than I have.”

“I think it actually makes people look more intelligent to say they don’t know something, rather than to just try and brush off the question, move on and talk about something completely unrelated. I just think personally, as a viewer, and as an interviewer, I respect people who can just say, ‘Hey, I actually don’t know the answer to that.’”