For more than two decades, Katherine Burton has been a groundbreaking journalist for Bloomberg News. She has been at the forefront of every major story involving the alternative fund business, often breaking major stories of the day. She also wrote a watershed book chronicling some of the leading managers in the 2000’s and their response to the 2008 financial crisis, Hedge Hunters, After the Credit Crisis: How Hedge Fund Masters Survived.

In this episode, Kathy brings her unique perspective to describe the rise and maturation of the alternative fund business. She discusses the role of the journalist and what makes a potential story interesting, highlights some of the industry’s key moments over the past twenty years, and offers sage advice for dealing with the media. She also provides a few thoughts on what the future might hold for the industry.

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