Steve Bruce has been referred to as the Dean of Alternative Fund Strategic Communications. For 40 years, he has helped some of the top hedge funds and private equity firms navigate the tricky waters of public relations. And in 2010, he co-founded his own public relations firm, ASC Advisors.

In this episode, Steve talks about some of the key public relations issues facing alternative fund managers – from start-ups to firms with over $100 million in AUM. He also describes some of the historical events that helped shape manager attitudes about public relations. In addition, Steve discusses the importance of branding and industry trends. In particular, Steve highlights the emergence of ESG as a critical consideration for all managers and his firm’s recent initiative to begin offering a specialized ESG communications service.

To learn more about Steve Bruce and ASC Advisors, please visit their website.